Stella Artois 2017 On-Trade Market Activation: Le Marché
CCC was involved in 2-week long on-trade market activation to deliver Stella Artois’ unique occasions.
We deigned and created a real European market in the middle of the most famous fashion street in Seoul to accommodate mass consumers, maximize reach and encourage consumers to capture moments and share their stories. Self-pouring bar, chalice engraving service, live performances and real market merchants and products created an opportunity for us to engage in storytelling & media coverage. 200 influencers and more than 2,000 consumers have made their visit.